https://www.scaleupinsight.com/home daily 1.0 2022-05-23 https://images.squarespace-cdn.com/content/v1/628867d2c5da053b14ed0988/c8320f5e-8cd4-453b-9f5f-ef4b2d04d18a/unsplash-image-Oalh2MojUuk.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Home https://www.scaleupinsight.com/about daily 0.75 2022-05-23 https://images.squarespace-cdn.com/content/v1/628867d2c5da053b14ed0988/5b4de491-abf3-446d-bfea-668682a37c6c/79f287c1-a532-49ba-9ca2-6e11ae09d0e9+2.JPG About - Hi, I’m LARA MEYER From a young age I have been curious about why people behave the way they do and built my 18 year career as a research and insights professional helping global technology brands connect with their customers and find new opportunities for growth. Working for TNS at the start of my career instilled in me hands on, best practice research skills and how to generate actionable insight. Later, working in house at Microsoft and Hive (a UK based smart home start-up) I learnt the importance of not just making sense of the data to see the insights, but making the most of it by engaging and empowering others across the business to take action At Scale Up Insight I now utilise this blend of experience to support start-ups and scale-ups who need grounded consumer insight to grow their business, but are not yet ready to hire an insights manager. I’ll partner with you and your team to support the growth of your business. https://www.scaleupinsight.com/services daily 0.75 2022-05-23 https://images.squarespace-cdn.com/content/v1/628867d2c5da053b14ed0988/1653145991171-MYNRC224LKWP8XFVZ3QB/unsplash-image-IUY_3DvM__w.jpg Services https://images.squarespace-cdn.com/content/v1/628867d2c5da053b14ed0988/1653146194121-TA8EC2S6GPA0MPV84UZM/unsplash-image-Z-4kOr93RCI.jpg Services https://images.squarespace-cdn.com/content/v1/628867d2c5da053b14ed0988/1653146397469-KEM30C556HS7T6LTEZZV/unsplash-image-Lyl8RL7imrw.jpg Services https://images.squarespace-cdn.com/content/v1/628867d2c5da053b14ed0988/1653146630936-HNM9EBQOZGF2KRP063K8/unsplash-image-5E5N49RWtbA.jpg Services https://images.squarespace-cdn.com/content/v1/628867d2c5da053b14ed0988/1653146744338-X4MD26HASOLQARH4BVDY/unsplash-image-5QiGvmyJTsc.jpg Services https://images.squarespace-cdn.com/content/v1/628867d2c5da053b14ed0988/1653275428738-HDQFG6U7385SFG6IWBIP/unsplash-image-noOXRT9gfQ8.jpg Services https://www.scaleupinsight.com/approach daily 0.75 2022-05-23 https://images.squarespace-cdn.com/content/v1/628867d2c5da053b14ed0988/1653141633272-Z28ISC47LQ5BKH9TV8KA/unsplash-image-e8ofKlNHdsg.jpg https://images.squarespace-cdn.com/content/v1/628867d2c5da053b14ed0988/83e092c7-81e0-43f7-ba26-1f434a588e0d/unsplash-image-2FPjlAyMQTA.jpg https://www.scaleupinsight.com/contact daily 0.75 2022-05-24 https://images.squarespace-cdn.com/content/v1/628867d2c5da053b14ed0988/1653367579851-TIF7RFPRT4INL0EMERG8/unsplash-image-SpVHcbuKi6E.jpg Contact - GET IN TOUCH lara@scaleupinsight.com +973 3200 9519 Lets talk: book a time to have a chat here https://www.scaleupinsight.com/case-studies daily 0.75 2022-05-24 https://www.scaleupinsight.com/case-studies/brand-building monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/628867d2c5da053b14ed0988/25ec872a-f277-4398-af93-5fa3c121539b/unsplash-image-5B0IXL2wAQ0.jpg Case Studies - Brand Building - WHAT’s MISSING? CUSTOMER VIEW While you are driving growth, it is critical to understand what your target audience think of your brand, but don’t overlook understanding what your existing customers think! As the final stage of the branding research project, LUNYA learned how their customers perceptions differed to that of the general market. Since existing customers had a closer view of the brand and category, it helped shine a light on valuable perspectives that would have been missed at the market level. It aligned views across teams on where the strengths of the brand and re-confirmed their focus. https://images.squarespace-cdn.com/content/v1/628867d2c5da053b14ed0988/12e692ca-3d0d-4cd9-901e-bfdd12176f53/unsplash-image-U-o23DXO6LI.jpg Case Studies - Brand Building - Where to start? CUT YOUR LIST You probably know your core competitors well. But you might have a long tail of other possible contenders to benchmark against. Start with a quick brand awareness poll to cut down the list. It is a quick and inexpensive way to come armed with some basic facts that help you make informed decisions. This is what we did for LUNYA, reducing a long brand list by around 50%! https://images.squarespace-cdn.com/content/v1/628867d2c5da053b14ed0988/5123e26c-6ec7-40fb-8c77-cbc62965d7c0/unsplash-image-VBBs_SWsdwU.jpg Case Studies - Brand Building - WHAT DO YOU REALLY NEED TO KNOW? BRAND - MARKET? Knowing that X% of people are aware of your brand is useful to set a benchmark and set some initial growth targets. Knowing consumer perceptions of your brand, and why they buy the category helps put some strategy around reaching those targets. Working with LUNYA, we balanced brand and market to gain an understanding of category buying behaviours and used this to help interpret brand perceptions and preferences. This enabled them to create brand and marketing plans that would help them further differentiate from their competitors in a compelling way. https://www.scaleupinsight.com/case-studies/innovation monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/628867d2c5da053b14ed0988/34e94ea6-8a16-4345-ae28-58664dbb1171/unsplash-image-OWkXt1ikC5g.jpg Case Studies - Innovation - WHAT’s THE PLAN STREAMLINING When we got involved, the project had already been kicked off. Requirements were escalating as different stakeholders threw in their questions… So, to begin with, we re-assessed what the business REALLY needed, and streamlined the research plan that the product managers were going to execute. Swapping out some of the in person interviews for online focus groups made the project not only more cost effective, but achievable in the time available. For the product managers, it went from stressful and overwhelming to manageable and enjoyable. https://images.squarespace-cdn.com/content/v1/628867d2c5da053b14ed0988/1653288307241-3C6HGJZJIFAURLTH3IW7/unsplash-image-6awfTPLGaCE.jpg Case Studies - Innovation - MEETING YOU WHERE YOU ARE TRAINING Some of the product mangers on the project were experienced in user research. Others had never spoken to a customer. Everyone got the support they needed, and could be hands on quickly and confidently, thanks to 1-1 advice on how to solve specific recruitment challenges and escalating costs In field guidance for dealing with challenging participants Team training on how to prepare for customer interviews Sharing best practice data capture sheets that made it easy to compare across different interviewers Getting involved to run elements of the project (ie online focus groups) when needed https://images.squarespace-cdn.com/content/v1/628867d2c5da053b14ed0988/1653287548462-2MLG8K1EM51Q2FK51EKD/unsplash-image-9pw4TKvT3po.jpg Case Studies - Innovation - MAKING AN IMPACT TELL A CLEAR STORY We introduced the team to our favourite PRO approach for telling stories that land despite the vast quantities of data you start with. Outlining the problem, promise, proof and proposal bought structure to what needed to be said. It helped the product managers deliver the insights to get to the point, without being lost in the detail. The audience of over 30 colleagues from across the business were clear on the insights. They understood the key challenges and opportunities to take into the next phase of planning. With the amount of information gathered, across numerous work-streams and to challenging deadlines, this really was something for the team to be proud of achieving!